Capabilities
What we do for a house.
Ordine Ermetico, a French company based in Reims, works with each house as its exclusive importer and distributor for India. These are the four disciplines that route is built on.
01
Exclusive Import & Distribution
One accountable route for a house into India.
- The problem
- A house entering India often meets a fragmented chain: one party for import, another for compliance, others for distribution. Responsibility is diluted, and so is the brand.
- Our role
- We act as the house’s single importer and distributor for India, accountable for the whole route from the cellar door to the trade account.
- Activities
- Import and customs clearance
- Compliance labelling
- Licensed storage
- Distribution to trade channels
- Account development
- What the house gets
- One counterpart, one line of accountability, and a brand presented consistently in every account.
- Limits of responsibility
- We do not give legal, tax or financial advice. We do not guarantee sales volumes or market results. We use specialist freight forwarders and customs brokers for logistics.
02
Market Entry Architecture
The structure before the first shipment.
- The problem
- India is not one market. Taxation, licensing and distribution are shaped State by State, and early decisions on route and price are difficult to undo.
- Our role
- We design the entry before anything ships, so that the first bottle arrives into a structure built to last.
- Activities
- Market suitability
- Entry route and licensing path
- Pricing architecture
- Channel plan
- Launch roadmap
- What the house gets
- A clear, documented plan the house can examine and agree before committing stock.
- Limits of responsibility
- We do not give legal, tax or financial advice. We do not guarantee sales volumes or market results. We use specialist freight forwarders and customs brokers for logistics.
03
Brand Positioning & Representation
How a French house is presented and represented in India.
- The problem
- A house’s standing in France does not travel on its own. In a new market, it must be explained with care and represented with consistency.
- Our role
- We position the house for the Indian premium market and represent it with trade and hospitality partners, faithful to its identity.
- Activities
- Positioning for the Indian premium market
- Trade and hospitality presentation
- Events
- Partner-facing narrative
- Representing the house with trade partners
- What the house gets
- A presence in India that reads as the house itself, not as an approximation of it.
- Limits of responsibility
- We do not give legal, tax or financial advice. We do not guarantee sales volumes or market results. We use specialist freight forwarders and customs brokers for logistics.
04
Partner Selection & Relationships
The right counterparts, not the most counterparts.
- The problem
- Volume through the wrong accounts can cost a house its position. Where a brand is poured and sold matters as much as how much.
- Our role
- We select and develop the hotels, restaurants, retailers and trade partners that fit each house, and look after those relationships over time.
- Activities
- Selecting hotels, restaurants, retailers and trade partners
- Building long-term relationships
- Coordination and follow-through
- What the house gets
- Fewer, better accounts, chosen for fit and developed with patience.
- Limits of responsibility
- We do not give legal, tax or financial advice. We do not guarantee sales volumes or market results. We use specialist freight forwarders and customs brokers for logistics.
The return route
Indian brands into France and Europe.
Through Ordine Ermetico SASU in Reims, we apply the same four disciplines in reverse, for Indian brands with credible European potential.
01
Exclusive import & distribution
A single importer and distributor for France and the EU, based in Reims.
02
Market entry architecture
European compliance, labelling, pricing and channel plan, decided before the first shipment.
03
Positioning & representation
Presenting an Indian brand to European trade with the care its quality deserves.
04
Partner selection
Retailers, hospitality and trade partners in France and Europe, chosen for fit.
Contact
Introduce your house.
Tell us about your house, the market you have in mind, and what you want to achieve.